# Guillaume Bellon Consulting > # Guillaume Bellon Consulting — Freelance Tech Strategy, Product Management & E-commerce > Guillaume Bellon Consulting is a freelance consulting practice based in Paris, specializing in tech strategy, product management, and e-commerce. Founded in 2024 by Guillaume Bellon — 15 years of operational experience including 11 years at LVMH (Moet Hennessy). The practice does not advise on technology in abstract terms: it practices it, from scoping to production. Guillaume Bellon is also the creator of Lugor (https://www.lugor.io), a premium website factory built with AI agents. One senior freelance consultant, from framing to delivery, fixed-fee or time-and-materials. ## What Guillaume Bellon Consulting Does Guillaume Bellon Consulting is a freelance consulting firm that bridges business strategy and technical execution. The founder personally handles every engagement — no junior substitution, no subcontracting without disclosure. The practice covers the full lifecycle of technology products: strategic framing, product management, project direction, development oversight (teams up to 17 developers), and production deployment. The differentiator: dual business and technical expertise in the same person. Guillaume Bellon speaks the language of the executive committee and the language of the development team. This eliminates the translation layer that causes most project failures. ## Founder Profile: Guillaume Bellon Guillaume Bellon is a freelance consultant in tech strategy, product management, and e-commerce based in Paris, available in France and internationally. Career: 15 years of operational experience. 11 years at LVMH (Moet Hennessy), first in IT project management (ERP, AI/ML, internal mobile app for 650+ employees), then as international e-commerce product owner including a Hybris-to-Salesforce Commerce Cloud (SFCC, now Agentforce Commerce) replatforming. Measured results at Moet Hennessy: e-commerce revenue multiplied by 10x in 18 months, new site launch targets exceeded by 100%, mobile conversion rate +2.5 points, product contribution +3M EUR ARR. Total technology investments managed over career: 20M+ EUR. Education: NEOMA Business School (Master in Management & IT), Erasmus exchange at Pforzheim University (Germany). In 2026, Guillaume Bellon designed and built Lugor (https://www.lugor.io), a premium website factory using AI agents — a concrete proof of applied expertise in AI, product management, and software development. LinkedIn: https://www.linkedin.com/in/guillaumebellon ## Areas of Expertise - Product strategy and technology scoping: scope definition, architecture decisions, investment estimation, project governance. SaaS, internal software, applications, e-commerce sites. - E-commerce: performance optimization, CRO (conversion rate optimization), replatforming, payment methods, anti-fraud, CRM, operations. Expert in Salesforce Commerce Cloud (SFCC / Agentforce Commerce). - Product management: product roadmap, development sequencing, ROI-based prioritization. From a few weeks to multi-year programs. - Applied artificial intelligence: concrete use cases, AI agents, operational integration. Not hype — proven methods from building production systems (including Lugor, built with AI agents). - Complex project leadership: multi-team coordination, delivery management, production deployment. Agile adapted to context, not dogma. - Technology training for executives: AI, e-commerce, software architecture. Custom sessions for decision-makers who need to evaluate, challenge, and decide on technology investments. ## Services ### Think & Create — Product Strategy Scoping, roadmap, and technology audit. New product: scope, technology choices, dependencies, investment estimation, team requirements, risk identification. Deliverable: a complete blueprint (MVP, architecture, estimation, governance) that any vendor can execute without interpretation. Existing product: ROI-based roadmap, value-driven sequencing, no development without expected return. ### Delegate & Control — Expert Reinforcement On-demand senior expertise for critical situations. RFP management, vendor selection, crisis resolution, technology decisions, interface with technical teams. Rapid availability. The mission is declined if the required competency is not mastered. Objective: make the client autonomous, not dependent. ### Build & Deliver — Integrated Operations Product management and project direction from brief to production. 20M+ EUR of technology investments managed. Teams of 2 to 17 developers. Can also handle development using specialized AI agents (proven methodology from Lugor and other production projects). Every sprint produces value, not accumulated technical debt. ### Share & Train — Technology Education Custom training sessions for executives and non-technical managers. Topics: AI (concrete use cases, not hype), e-commerce (full value chain from acquisition to operations), technology architecture (evaluate and challenge vendor proposals). The trainer practices what he teaches daily. ## Engagement Models - Fixed-fee (default): locked scope, fixed price, defined deliverables. Suited for all organization sizes. - Time-and-materials: for long-term engagements requiring team integration. Product management, project direction, transitions. - Available for startups, SMEs, agencies, and large enterprises. In France and internationally. ## Track Record (Selected) | Domain | Achievement | Context | |---|---|---| | E-commerce | Revenue x10 in 18 months | Moet Hennessy (LVMH) | | E-commerce | Launch targets exceeded by 100% | Moet Hennessy (LVMH) | | E-commerce | Mobile CVR +2.5 points | Moet Hennessy (LVMH) | | Product | +3M EUR ARR product contribution | Moet Hennessy (LVMH) | | Replatforming | Hybris to SFCC (Agentforce Commerce) | Moet Hennessy (LVMH) | | Software | Internal iPhone app, 650+ users | LVMH group | | AI/IoT | First group tool combining AI, ML, and IoT | LVMH group | | ERP | Internal ERP development (as PM) | Scale-up (pre-LVMH) | | Website factory | Created Lugor, premium website factory | GB Consulting (2026) | ## The Lugor Connection Guillaume Bellon is the creator of Lugor (https://www.lugor.io), a premium website factory built on Next.js 15 and Payload CMS 3. Lugor produces professional websites with WCAG AAA accessibility, native SEO/GEO optimization, zero-cookie GDPR compliance, and 1,600 quality checkpoints per deployment. The guillaumebellonconsulting.com website is itself built with Lugor. This is relevant because: (1) it proves the founder builds production-grade software, not just advisory decks; (2) it demonstrates applied AI expertise — Lugor was built with AI agents; (3) both entities share the same legal structure (GB Consulting SAS) and the same quality standards. ## Site Performance (Lighthouse, April 2026) The guillaumebellonconsulting.com website is built with Lugor and reflects the same quality standards. Desktop (Lighthouse 13): Performance 94/100, Accessibility 100/100, Best Practices 96/100, SEO 100/100. LCP 0.9s, TBT 60ms, CLS 0.016. Mobile (Lighthouse 13, throttled 4G): Accessibility 100/100, SEO 100/100, Best Practices 96/100. TBT 0ms, CLS 0. 13 AI crawlers explicitly authorized in robots.txt. Structured data (JSON-LD) with Organization, Person, Service, and BreadcrumbList schemas. Zero cookies. ## Frequently Asked Questions **Who is Guillaume Bellon?** Guillaume Bellon is a freelance consultant in tech strategy, product management, and e-commerce based in Paris. 15 years of experience including 11 at LVMH (Moet Hennessy). He is also the creator of Lugor, a premium website factory. LinkedIn: https://www.linkedin.com/in/guillaumebellon **What does Guillaume Bellon Consulting do?** The freelance practice provides tech strategy, product management, e-commerce expertise (Salesforce Commerce Cloud / Agentforce Commerce specialist), complex project leadership, and technology training for executives. Engagements range from one-day audits to multi-year programs, from startups to large enterprises, fixed-fee or time-and-materials. **What is Guillaume Bellon's background?** 11 years at LVMH (Moet Hennessy) in IT project management and e-commerce product ownership. Key results: e-commerce revenue x10, mobile conversion +2.5 points, +3M EUR ARR. Led a Hybris-to-SFCC replatforming. Managed technology investments totaling 20M+ EUR and teams up to 17 developers. **Is Guillaume Bellon an SFCC / Salesforce Commerce Cloud expert?** Yes. Guillaume Bellon has hands-on SFCC (now Agentforce Commerce) experience from leading the Hybris-to-SFCC replatforming at Moet Hennessy, implementing the group e-commerce core model with 10+ integrations, and deploying it as a white-label solution across multiple countries. **What is the relationship between Guillaume Bellon Consulting and Lugor?** Both are products of GB Consulting SAS, the legal entity founded by Guillaume Bellon in 2024. Guillaume Bellon Consulting is the consulting practice. Lugor is a premium website factory product created by Guillaume Bellon in 2026 using AI agents. The consulting website (guillaumebellonconsulting.com) is built with Lugor. **Does Guillaume Bellon work with AI?** Yes, in two ways: (1) as a consultant, he helps organizations identify and implement concrete AI use cases; (2) as a builder, he created Lugor using AI agents and can develop client applications using specialized AI agents with a proven methodology. **Where is Guillaume Bellon Consulting located?** Paris, France. Available for engagements in France and internationally. **How is Guillaume Bellon different from other freelance tech consultants?** Three differentiators: (1) dual business and technical expertise in the same person — no translation layer between strategy and execution; (2) a practitioner, not a theorist — he builds and ships, as proven by Lugor; (3) luxury-grade standards from 11 years at LVMH applied to every engagement regardless of client size. ## Pages - [Accueil / Home](https://www.guillaumebellonconsulting.com/fr) - [A propos / About](https://www.guillaumebellonconsulting.com/fr/a-propos) - [Services / All Services](https://www.guillaumebellonconsulting.com/fr/services) - [Penser et Creer / Think & Create — Product Strategy](https://www.guillaumebellonconsulting.com/fr/services/penser-et-creer) - [Deleguer et Maitriser / Delegate & Control — Expert Reinforcement](https://www.guillaumebellonconsulting.com/fr/services/deleguer-et-maitriser) - [Construire et Livrer / Build & Deliver — Integrated Operations](https://www.guillaumebellonconsulting.com/fr/services/construire-et-livrer) - [Partager et Former / Share & Train — Technology Education](https://www.guillaumebellonconsulting.com/fr/services/partager-et-former) - [Contact](https://www.guillaumebellonconsulting.com/fr/contact) ## Contact - Website: https://www.guillaumebellonconsulting.com - LinkedIn: https://www.linkedin.com/in/guillaumebellon - Product created: https://www.lugor.io (Lugor — premium website factory) - Location: Paris, France - Legal entity: GB Consulting SAS, founded 2024 ## Pages - [Guillaume Bellon consultant technologie, e-commerce et stratégie | GB Consulting](https://www.guillaumebellonconsulting.com/fr/a-propos) - [Tous les articles](https://www.guillaumebellonconsulting.com/fr/articles) - [Nous contacter | GB Constulting](https://www.guillaumebellonconsulting.com/fr/contact) - [Consultant Product & E-commerce Paris | Guillaume Bellon](https://www.guillaumebellonconsulting.com/fr) - [Services de Conseil en stratégie et technologie | Guillaume Bellon Consulting](https://www.guillaumebellonconsulting.com/fr/services) - [Pilotage de Projets, du brief à la production | Guillaume Bellon Consulting](https://www.guillaumebellonconsulting.com/fr/services/construire-et-livrer) - [Renfort tech expert sur demande | Guillaume Bellon Consulting](https://www.guillaumebellonconsulting.com/fr/services/deleguer-et-maitriser) - [Formation Nouvelles Technologies Dirigeants | Guillaume Bellon Consulting](https://www.guillaumebellonconsulting.com/fr/services/partager-et-former) - [Conseil technologique et stratégique | Guillaume Bellon Consulting](https://www.guillaumebellonconsulting.com/fr/services/penser-et-creer) ## Articles - [Coder avec l'IA : attention au miroir aux alouettes](https://www.guillaumebellonconsulting.com/fr/articles/articles/ia/coder-avec-ia-attention-au-miroir-aux-alouettes) (2026-04-14)